It started with painting my own nails between classes, then friends started asking, then their friends. Four years later, Nails by Noor still runs on that same idea: every set should look hand-made, because it is.
I mix most of my colours on the nail rather than straight from the bottle, and I'd rather spend an extra twenty minutes getting one edge right than send you out the door early. That's really the whole philosophy — nothing more complicated than that.